1 What Information We May Collect

We may collect and process the following Information about you:

• Information you provide by filling in forms on our Platform, including at registration, co-registrations (e.g. social media logins), subscribing to Services, posting material, or requesting further services.
• Information you provide when you enter a competition or promotion, or submit reviews, testimonials or feedback.
• Information you provide, or that we collect, when you report a problem with our Platform.
• A record of correspondence if you contact us.
• General, aggregated, demographic and non-personal Information.
• If you use our mobile application, details about your location and device, including a unique device identifier.
• Details of transactions you carry out through our Platform and the fulfilment of your orders.
• Details about your device, including IP address, operating system and browser type, and general internet usage (via Cookies, tracking pixels, web beacons, etc.).
• Your email address from a third party, where you have consented to that party sharing your Information with us.
• Any other Information we consider necessary to enhance your experience on the Platform.

2 How We Will Use Your Information

We may use Information held about you in the following ways:

• To provide information, products or services you request, or which we feel may interest you, where you have consented to be contacted.
• To provide location-based services such as advertising, search results and personalised content.
• To carry out our obligations arising from contracts between you and another entity using our Platform, or between you and us.
• To improve our Services and deliver a better, more personalised experience.
• To ensure content is presented in the most effective manner for you and your device.
• To notify you about changes to our Services.
• To administer incentive programs, fulfil incentive requests, and allow participation in sweepstakes (including notifying winners).
• For any other reason we deem necessary to enhance your Platform experience.

3 To Whom We May Disclose Your Information

Information about our customers is an important part of our business. We share your Information only as described below, and only with businesses that follow practices at least as protective as those in this Privacy Policy:

Other Businesses

To offer our Services, we may engage affiliates and non-affiliated service providers (e.g. logistics, marketing, payment processors). By using our Platform, you consent to the transfer, storage, use and disclosure of your Information among such businesses, wherever located. These businesses are contractually bound to respect the confidentiality of your Information and will not use it for other purposes.

Marketing & Promotional Offers

We may use your Information to send you offers, service messages, new features and events of interest via email, push notifications, web notifications, post, telephone, in-app messages and news feed cards. We may permit advertisers to reach a target audience using your Information.

Business Transfers

If we, or substantially all of our assets, are acquired, customer information will be one of the transferred assets.

Protection of Our Platform and Others

We release account and other Information where appropriate to comply with the law and law enforcement, and to protect the rights, property or safety of our users or others — including fraud protection and credit risk reduction.

Our Platform may contain links to third-party websites with their own privacy policies. We do not accept responsibility for those policies; please review them before submitting any information.

4 How We Store Your Information

The Information we collect may be transferred to, and stored at, a destination outside of the UAE, and may be processed by staff operating outside the UAE who work for us or our suppliers — for order fulfilment, payment processing and support services.

We store your Information for as long as necessary to fulfil the purposes in this Privacy Policy, or as otherwise permitted or required by law. Your payment details may be transferred to and stored with our affiliated companies to process payments and provide support.

5 What Security Measures We Apply

We maintain commercially reasonable technical, administrative and physical safeguards to keep your Information secure and to protect against unauthorised access, alteration, disclosure or destruction. For example, we may use encryption during transmission, plus external and on-host firewall technology. Only authorised employees, contractors and agents who need your Information may access it.

It is important to protect yourself against unauthorised access to your password and devices. You are responsible for keeping your password confidential — for example, signing off when finished on a shared device.

Unfortunately, transmission of information via the internet is not completely secure. Although we do our best to protect your Information, we cannot guarantee its security, and any transmission is at your own risk.

6 How You Can Access & Amend Your Information

You can access a broad range of information about your account and interactions with the Platform for viewing and, in certain cases, updating. Examples include:

• Up-to-date information regarding recent orders.
• Personally identifiable information (name, email, password, communications and personalised advertising preferences).
• Payment settings (including credit card information).
• Email notification settings.

You can opt out of future marketing communications at any time by adjusting your preferences or using the unsubscribe link in the email. For mobile marketing, adjust the notification settings on your device.

Our system places cookies when you log on to ensure an enjoyable experience. You may disable Cookies via your browser settings, but this may affect how the Platform works and limit access to certain features. We may retain a copy of your Information for compliance reasons, including prior versions when you update it.

7 What If We Change Our Privacy Policy?

Our business changes constantly, so this Privacy Policy may also change. We will post the current version on the Platform, and each change is effective upon posting or on the designated "effective date". We may email periodic reminders, but you should check the Platform frequently for recent changes.

It is your obligation to regularly check this Privacy Policy. Your continued use of the Platform following any change constitutes your agreement to the modified policy.